In the rapidly evolving ecosystem of tech and SaaS start-ups, aligning business strategies with financial metrics is paramount. One of the essential places where this convergence happens is in board meetings.
In board meetings, a comprehensive and compelling financial narrative can set the stage for strategic decision-making and instil investor confidence.
But how can we ensure finance takes a front-and-centre role in board meetings? Let's explore.
Collaborative preparations
The preparation leading up to the board meeting should actively involve your finance team. This collaboration allows financial insights to be intricately woven into the strategic narrative you wish to present. It's not just about the numbers; it's about what the numbers represent and the story that you’re telling.
Finance team presence
The presence of a fractional CFO during board meetings can’t be overemphasised. Someone that knows your business from a finance perspective, and what the numbers are telling you provides the necessary financial acumen to elaborate on numbers, answer on-the-spot questions from investors (and the wider team), and engage in in-depth discussions about financial plans and projections.
Aligning financials with strategy
Tying financial metrics to business goals is a key component of board meetings. Your finance team can help establish clear links between financial data and strategic initiatives. This alignment assists board members and investors in understanding how your business strategies are translating into financial results. Investors often ask ‘what if’ questions during the board meeting, and having finance there to answer that makes you look good.
Communicate a clear narrative
Presenting raw numbers isn't enough; you need to convey a clear and compelling financial narrative. It's about conveying the 'story' behind the figures – where you are, where you want to go, and how you plan to get there. An effective narrative makes financial data more understandable and relatable.
Continuous updates
Don’t limit financial discussions to the boardroom. Regular updates to board members about financial performance, changes in financial forecasts, or key financial events keep them in the loop and help to build trust. It's a practice that demonstrates transparency and proactive engagement. With a portfolio CFO or a senior enough finance team member builds that confidence with investors.
In-depth financial insights
Board meetings are the perfect platform for providing in-depth insights into financial performance. Use this time to discuss everything from revenue growth and cash burn rate to profitability and capital efficiency. Sharing these insights helps to solidify your financial position and outlook.
Incorporating financial expertise into your board meetings presents a holistic view of your business's health and trajectory. Having strong support from your finance team is important when communicating with investors or the Board, not just as a statement, but as a proven principle.
By allowing finance to play an active role in these discussions, you not only present a clear financial narrative that aligns with your overall strategy but also offer comfort to your investors.
In essence, making finance an integral part of your board meetings doesn't just make good business sense – it's an investment in your start-up's future.
